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Dude. Dude. Dude. I was just thinking yesterday how glad I was that this thread seem to have been bumped down. NOW LOOK WHAT YOU'VE DONE. AND WHAT YOU MADE ME DO.And yet you two plus myself have just bumped the thread. What good is his moderation if there are those of us that comment after something like that? I do agree with D_D on this so no more posting in this thread.
Little old, sept 2012, but here I think DC claims their sales and the sales for the industry are still up.I haven't heard- and this may have been reported and I missed it, so I am legitimately asking- that the numbers have dropped back down to pre-New52 levels. Certainly the numbers have dropped from their initial spike. But have anyone that analyzes the numbers shown that overall DC market share in the direct market is now the same or worse than it was before New52? Has that been reported somewhere?It only bolstered sales and interest for the first few months, and while it brought in some new readers, it lost a lot of the older readers. Sales have dropped dramatically throughout the line, with only a handful still up in the higher tiers. Consider how many titles from the original 52 have been axed, and that a few of the replacement titles are now also gone. That's hardly a grand success. At best, it's been a very short-term success.Is that necessarily true? I seem to recall another thread that talked about the New 52 doing precisely what it set out to do - bolster sales and renew interest - and deeming it a success on that front. Granted, it didn't do that with Demon Knights, but going to back to the original statement, I still feel they're doing more right than wrong with the reboot.The point of mentioning the sales figures is that is theI think the difference is you're looking at this in terms of sales figures - which is valid - but it's not how I'm looking at it. I'm viewing it in terms of storytelling and making me want to read these books on a monthly basis again. About two to three years ago, I stopped buying single issues from DC altogether (I'd given up on Marvel about five years ago). There simply wasn't anything demanding my attention, and I had plenty of trades of older material to keep me happy. When I heard about the New 52 initiative, I vowed to give it a shot. Lo and behold, it worked. I'm reading their books again - monthly - and looking forward to the read.only real gauge of how successful a book is or isn't. If it can't sustain itself in the market, then it really hasn't captured the interest of its intended audience. Or else that audience isn't there in any significant number. You can argue that a book is creatively successful, but if it winds up getting cancelled then it doesn't matter -- it's still gone without making much of an impact. Apart from the initial interest over the relaunch, DC really hasn't caught the interest of most fans outside of a few titles.
(And, of course, this is all with the caveat that none of the reporters/number crunchers get to see what the digital numbers are. But a point could be made one way or the other by looking at the direct market numbers.)