"War" seems to be Marvel's go to word for their events: World War Hulk, Civil War, Chaos War, War of Kings, Secret War(s), Infinity War, Ultron War(rumored), etc.
I got the first trade. Loved the first issue. Laughed really hard at the punch line to the mars mission issue. Otherwise, I thought it was ok, but the humor got a bit repetitive, in my opinion. Does the book get a lot better? I've heard raves and more raves about it.