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Saw this for the 3rd time yesterday...a friend invited me and insisted on the 3d version. Don't bother...it doesn't really add much! Otherwise, awesome movie!! And I just read that US audiences will get a 2nd after-credits sequence! Cool!
FRIDAY 12:01 AM EXCLUSIVE… REFRESH FOR LATEST 24/7 UPDATES… Disney began releasing Marvel’s The Avengers in Digital 3D, RealD and IMAX 3D after midnight into about 2,500 locations around the U.S. and Canada after first playing filmmaker Joss Whedon’s pic overseas for the past week. “It’s tracking off the charts. Biggest in every category and with everyone — men, women, young, old. Any way you slice it and dice it. It’s just a mega-movie,” one rival studio mogul gushed to me Thursday night. And exhibitors hoping for record box office results are trying to accomodate all the crowds lining up for look at this rave-reviewed PG-13 superhero spectacle that’s earned $300+M internationally already. Major theater chains are adding shows from 12:01 AM into the wee hours. ”In an effort to handle the mass demand Regal will be adding additional AM shows at many theatres nationally,” Regal announced. At the AMC Empire Theatre in Manhattan, The Avengers was planning to show on 21 screens at 12:01 AM with contingency plans to play it on all 25 screens if needed. Turns out those extra screens were needed – and most of the moviegoers have on their RealD Avengers collector 3D glasses. Many moviegoers bought advance tickets for the ‘Ultimate Marvel Marathon’ – screenings of the Marvel Studios’ movies Iron Man, Incredible Hulk, Iron Man 2, Thor, and Captain America leading up to the midnight release of The Avengers. The event sold out in several major U.S. and Canadian markets more than a month ago.The first guest on NYC’s IMAX line had been there since 8:39 AM Thursday. The 12:01 IMAX show sold out weeks ago, and less than 100 seats remained for the 3:30 AM show. At the El Capitan Theatre in Hollywood, “round the clock” screenings of the 143-minute movie are skedded with breakfast served at 2:30 AM. Exclusive limited print run comic books are on hand for guests at the 4 AM showing. The pressure is on at this Disney-owned venue because The Avengers is the first Marvel Studios film to be marketed and distributed by The Walt Disney Studios which now owns the entertainment company. For Friday matinees leading into the all-important evening, Disney set its widest theater count at 4,349 locations, including 3,364 plays in 3D.The U.S. debut follows the incredible success of The Avengers overseas in 41 countries with grosses totalling $281.1 million through its first eight days in theaters (photo right, Seoul). This weekend adds Russia and China where 3D actioners do incredibly well. In the U.S. no other big movie dared to open Friday against this mega-blockbuster which could speed anywhere past $160M during its first 3 days of release through Sunday. The first weekend of May is one of the most lucrative release dates each year, especially for Marvel comic book adaptations. (The first Spider-Man movie in 2002 set a new opening weekend record on this date as did Spider-Man 3 in 2007.) Now the only question is how big is big – and whether The Avengers will top Harry Potter and the Deathly Hallows Part 2‘s current record of $169.2M because of ticket price inflation and 3D premiums.
That's ***ing awesome how well avengers did. I look at the box office grosses for the past few weeks and their all double digits. Looks like Avengers has proven that people still want to see movies, they just have to be awesome.
Weekend actuals are in, and Avengers' approximate domestic opening was $207.4M. $654.8M worldwide.