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Is this the Rise of Comixology?Graphic.Ly has announced that it is withdrawing from the comic apps market.
The digital distributor is shifting its focus towards the e-books sector, and will act as a supplier for platforms such as Apple's iBooks, Amazon's Kindle and the Barnes & Noble Nook.
Graphic.Ly's official app has been removed from various storefronts. Customers who bought comics through the service can keep their purchases providing they do not delete the app. Accounts will remain active via a browser-based HTML5 interface, though this is yet to launch.
"To say we're excited about this step forward would be an understatement. If you own an iPad or an Amazon Kindle Fire, or Barnes and Noble Nook or any other device, you'll be able to access a wider library of titles and enjoy them in an optimised way, getting the most out of your device," read a statement from the firm.
CEO Micah Baldwin was keen to point out that the firm is no longer limited solely to the comics market having extended its reach to "all graphic-based work".
"Have we lost our love for comics? No. But we know that comics are just one way to tell great stories; there are many others, and all deserve to be seen," he said.